Mobile Local And Social Media Consulting
MoLoSo Online Mobile, Local Social Marketing Consultants
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The Marketing Paradigm has shifted. Nearly all consumers (97%) now use online media when researching products or services. One in three google searches is on a mobile. The misconception is that only young people use these technologies when, in fact, nearly all of the buying public now uses them.
Marketing has also shifted from a one-way broadcast to a multi-point, multi-way conversation. In the past, communications were “broadcast” exclusively through mass marketing channels like radio, TV and newspapers. However with social media, much of the communication is controlled by the prospects through social network services. Facebook and Twitter have more than 700 million members combined. Additionally, YouTube, gets 300 million visitors a month. Any business that hopes to survive must become part of that conversation. If you are not a part of it, then you are giving up control of your business to your competition! |
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